Name: The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development (en Inglés)
SKU: 66712875
Price: 157617.00 COP
Availability: InStock
Author: MacKenzie, Colin; Bauer, Alexander
ISBN: 9781068172427

portada The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development (en Inglés)

The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development (en Inglés)

Formato

Libro Físico

Editorial

Sunlabs Corporation

Autor

MacKenzie, Colin; Bauer, Alexander

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

Dimensiones

29.7x21x1.5 cm

ISBN13

9781068172427

The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development (en Inglés)

Mackenzie, Colin; Bauer, Alexander (Autor) · Sunlabs Corporation · Tapa Blanda

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Reseña del libro "The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development (en Inglés)"

The Dynamic Strategist: The Mackenzie-Bauer Framework for Business DevelopmentMost business strategies fail because they are designed in the boardroom, not validated on the front line. The Dynamic Strategist introduces the revolutionary Mackenzie-Bauer FrameworkMove beyond outdated planning. Learn how to build a truly sales-led business where frontline intelligence shapes strategy in real time. This essential guide provides the integrated tools and actionable frameworks to: Diagnose your market with sales-driven precision.Design a commercial architecture for customer acquisition and retention.Build a human engine of talent, leadership, and ethical culture.Navigate advanced dynamics like digital disruption, global value chains, and the circular economy.Execute your strategy with clarity, persuasion, and resilience.Key Features: The original Mackenzie-Bauer Framework for Strategic Orchestration.Over 30 practical tools and models (TOWS, VRIO, Business Model Canvas, etc.) adapted for a sales-led approach.Real-world insights from decades of academic and frontline business experience.Actionable takeaways, templates, and case studies for immediate implementation.Ideal for: Business leaders, sales directors, entrepreneurs, MBA students, and anyone responsible for driving sustainable growth in a volatile market.