Name: The Experiential Approach of Consumption of Products and Services: A Marketing Perspective (en Inglés)
SKU: 62923617
Price: 95673.00 COP
Availability: InStock
Author: Christoph Schmidt
ISBN: 9783668213647

portada The Experiential Approach of Consumption of Products and Services: A Marketing Perspective (en Inglés)

The Experiential Approach of Consumption of Products and Services: A Marketing Perspective (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Christoph Schmidt

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668213647

The Experiential Approach of Consumption of Products and Services: A Marketing Perspective (en Inglés)

Christoph Schmidt (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "The Experiential Approach of Consumption of Products and Services: A Marketing Perspective (en Inglés)"

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 9,8, University of València (Facultad de Economía), language: English, abstract: This essay is concerned with the evaluation and interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide services to create need- or want-satisfying experiences? In this connection, the first section of this work will address the basic theoretical framework of marketing practises and the nature of marketing services. The second section represents the evolution of marketing from the traditional towards an experiential marketing approach. In this section the consumption experience will be illustrated and illuminated in more detail. Subsequently, a critical reflecting of the findings will be discussed in section three. Finally, the last chapter consist of a summarised view on the findings as well as an outlook of the future development of experiential marketing and consumption.