Name: The Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience (en Inglés)
SKU: 57664703
Price: 169378.00 COP
Availability: InStock
Author: Bäckström, Kristina ; Egan-Wyer, Carys ; Samsioe, Emma
ISBN: 9783031332456

portada The Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience (en Inglés)

The Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Bäckström, Kristina ; Egan-Wyer, Carys ; Samsioe, Emma

Idioma

Inglés

N° páginas

383

Encuadernación

Tapa Dura

Dimensiones

21x14.8x2.4 cm

Peso

0.64 kg.

ISBN13

9783031332456

Categorías

Gestión de la producción y control de calidad
Ventas y marketing

The Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience (en Inglés)

Bäckström, Kristina ; Egan-Wyer, Carys ; Samsioe, Emma (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "The Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience (en Inglés)"

This open access book presents three future consumption trends--technology, sustainability, and wellbeing--and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more. Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.