Name: The Glocalization of Shanghai Disneyland (Routledge Focus on Asia) (en Inglés)
Price: 259638.00 COP
Availability: InStock
Author: Ni-Chen Sung
ISBN: 9780367675509

portada The Glocalization of Shanghai Disneyland (Routledge Focus on Asia) (en Inglés)

The Glocalization of Shanghai Disneyland (Routledge Focus on Asia) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Ni-Chen Sung

Año

2021

Idioma

Inglés

N° páginas

114

Encuadernación

Tapa Dura

ISBN13

9780367675509

N° edición

Categorías

Artes escénicas

The Glocalization of Shanghai Disneyland (Routledge Focus on Asia) (en Inglés)

Ni-Chen Sung (Autor) · Routledge · Tapa Dura

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Reseña del libro "The Glocalization of Shanghai Disneyland (Routledge Focus on Asia) (en Inglés)"

Focusing on Disney’s production of Shanghai Disneyland, this book examines how the Chinese state and the local market influence Disney’s ownership and production of the identities and the representations of Shanghai Disneyland. Qualitative methods are here applied to combine both primary and secondary data, including document analysis, participant observation, and in-depth interviews. Shanghai Disneyland is purposely created to be different from the other Disneylands, under the “authentically Disney and distinctly Chinese” mandate. In order to survive and thrive in China, Disney carefully constructs Shanghai Disneyland as Disneyland with Chinese characteristics. Previous studies tend to link Disney with cultural imperialism; however, this book argues that it is not imperialism but glocalization that promotes a global company’s interests in China. In particular, the findings suggest state-capital-led glocalization: glocalization led by economic capital of the state (direct investment) and economic capital with the state (market potential). Furthermore, the four categories of glocalization with different conditions, considerations, and consequences illustrate various global–local dynamics in the process of a global formation of locality. The Glocalization of Shanghai Disneyland will appeal to students and scholars of sociology, communication studies, business studies, and Asian studies more broadly.