Name: The Illusion of Choice: 16 ½ Psychological Biases That Influence What we buy (en Inglés)
Price: 98418.00 COP
Availability: InStock
Author: Shotton, Richard
ISBN: 9780857199744

portada The Illusion of Choice: 16 ½ Psychological Biases That Influence What we buy (en Inglés)

Formato

Libro Físico

Autor

Richard Shotton

Editorial

Harriman House

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 2.5 cm

Peso

0.45 kg.

ISBN13

9780857199744

Categorías

Comunicación y presentación empresarial
Publicidad
Comunicación, entretenimiento e información

The Illusion of Choice: 16 ½ Psychological Biases That Influence What we buy (en Inglés)

Richard Shotton (Autor) · Harriman House · Tapa Blanda

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Reseña del libro "The Illusion of Choice: 16 ½ Psychological Biases That Influence What we buy (en Inglés)"

The compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these quirks to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. You simply cannot afford to miss The Illusion of Choice.