Name: The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (en Inglés)
Price: 573379.00 COP
Availability: InStock
Author: Corsi, Patrick ; Dulieu, Mike
ISBN: 9781848211049

portada The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (en Inglés)

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (en Inglés)

Formato

Libro Físico

Autor

Patrick Corsi

Mike Dulieu

Editorial

Wiley-Iste

Año

2009

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.5 x 1.8 cm

Peso

0.50 kg.

ISBN

184821104X

ISBN13

9781848211049

Categorías

Ventas y marketing
Investigación operativa

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (en Inglés)

Patrick Corsi (Autor) · Mike Dulieu (Autor) · Wiley-Iste · Tapa Dura

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Reseña del libro "The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (en Inglés)"

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.