Name: The Rational Consumer (en Inglés)
Price: 129487.00 COP
Availability: InStock
Author: Francis B. Nyamnjoh
ISBN: 9789956550142

portada The Rational Consumer (en Inglés)

Formato

Libro Físico

Editorial

Langaa Rpcig

Autor

Francis B. Nyamnjoh

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9789956550142

The Rational Consumer (en Inglés)

Francis B. Nyamnjoh (Autor) · Langaa Rpcig · Tapa Blanda

Libro Físico

$ 129.487

$ 258.974

Ahorras: $ 129.487

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Rational Consumer (en Inglés)"

This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations - persuasive communication through manipulation of symbols - and his huge (and cynical) impact on the American economic and political scene. It provides a substantiated and convincing explanation for what is happening today in Donald Trump's America. In the form of a history of ideas, the book makes clear that the present Trumpian manipulation of democracy and what it means to be American has a long pre-history and continues to go through different phases, involving the cultivation and institutionalisation of strong bonds between business and politics. The book shows how this is intimately linked with a science, intellectualism and practice informed by a series of binary oppositions in human action and interaction (e.g. rationality and irrationality, reason and emotion, mind and body, brain and heart, insider and outsider, us and them) and how unpredictable human nature really is. It makes a convincing argument that being human depends on how successfully we are able to negotiate such apparently contradictory binaries with the intricacies and dynamism of human agency. It is rich and thought provoking and very timely, given the exclusionary politics of fear, anger, hate and nativism we see unfolding not only in the USA but all over the world.