Name: The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance (en Inglés)
Price: 83819.00 COP
Availability: InStock
Author: Williams Alan; Williams Samuel
ISBN: 9781912555802

portada The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance (en Inglés)

The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance (en Inglés)

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Williams Alan; Williams Samuel

Año

2021

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781912555802

Categorías

Comunicación y presentación empresarial

The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance (en Inglés)

Williams Alan; Williams Samuel (Autor) · Lid Publishing · Tapa Blanda

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Reseña del libro "The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance (en Inglés)"

We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co- owned by all stakeholders - employees, service partners, local communities, investors and customers. This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.