Name: This is Strategy: Make Better Plans (en Inglés)
SKU: 62877500
Price: 75962.00 COP
Availability: InStock
Author: Seth Godin

portada This is Strategy: Make Better Plans (en Inglés)

This is Strategy: Make Better Plans (en Inglés)

Formato

Libro Físico

Autor

Seth Godin

Editorial

Authors Equity

Año

2024

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

22.86x15.24x2.29 cm

ISBN13

9798893310160

This is Strategy: Make Better Plans (en Inglés)

Seth Godin (Autor) · Authors Equity · Tapa Blanda

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Reseña del libro "This is Strategy: Make Better Plans (en Inglés)"

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
Identify your "smallest viable audience" and make remarkable work they can't ignore
Understand and influence the systems shaping our world
Prioritize long-term thinking over instant gratification
Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
Leaders who want to think more deeply about their impact
Entrepreneurs tired of conventional business advice
Change-makers seeking lasting transformation in their career and community
Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

Seth Godin

(Autor)

Ver Página del Autor

Seth Godin es autor de dieciocho bestsellers internacionales, incluyendo La vaca púrpura y Tribus, que han cambiado la forma de entender el marketing, el liderazgo y la forma de divulgar las ideas. Sus libros han vendido millones de ejemplares en todo el mundo y han alcanzado los primeros puestos de los ránkings de Amazon, Business Week o The New York Times.

Es también el fundador de las plataformas Yoyodine y Squidoo, y un emprendedor de éxito así como un reconocido conferenciante. Su blog se encuentra entre los cien más populares del mundo y es considerado un referente en el campo del marketing y la comunicación.

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