Name: Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition (en Inglés)
Price: 539156.00 COP
Availability: InStock
Author: Diamond, Shari S. ; Bailey, Jerre Bailey
ISBN: 9781639050581

portada Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition (en Inglés)

Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition (en Inglés)

Formato

Libro Físico

Editorial

American Bar Association

Autor

Diamond, Shari S. ; Bailey, Jerre Bailey

Idioma

Inglés

N° páginas

426

Encuadernación

Tapa Blanda

Dimensiones

25.2 x 17.6 x 2.4 cm

Peso

0.86 kg.

ISBN13

9781639050581

Categorías

Ordenamientos jurídicos: proceso civil
Derecho administrativo y administraciones públicas
Derecho de marcas

Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition (en Inglés)

Diamond, Shari S. ; Bailey, Jerre Bailey (Autor) · American Bar Association · Tapa Blanda

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Reseña del libro "Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition (en Inglés)"

Focusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled. Topics include: The use of surveys in litigation involving trademark and deceptive advertising claims Pilot tests and pretests Selecting the survey universe Various legal questions, ranging from the common issue of likelihood of confusion to secondary meaning, fame and dilution Use of controls, both fundamentals and design issues Responding to survey results Internet surveys