Name: Understanding the Older Consumer: The Grey Market (en Inglés)
Price: 805821.00 COP
Availability: InStock
Author: Gunter, Barrie
ISBN: 9781138462625

portada Understanding the Older Consumer: The Grey Market (en Inglés)

Formato

Libro Físico

Autor

Barrie Gunter

Editorial

Routledge

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Dura

ISBN13

9781138462625

Categorías

Vejez y envejecimiento
Economía conductista
Investigación de mercado

Understanding the Older Consumer: The Grey Market (en Inglés)

Barrie Gunter (Autor) · Routledge · Tapa Dura

Libro Físico

$ 805.821

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Understanding the Older Consumer: The Grey Market (en Inglés)"

There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of this group. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know how best to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping preferences that will be invaluable to students of marketing, media and social psychology.