Name: Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (en Inglés)
Price: 65907.00 COP
Availability: InStock
Author: Moore, Anne Elizabeth
ISBN: 9781595581686

portada Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (en Inglés)

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (en Inglés)

Formato

Libro Físico

Autor

Anne Elizabeth Moore

Editorial

New Press

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

Dimensiones

19.2 x 13.6 x 1.9 cm

Peso

0.28 kg.

ISBN

1595581685

ISBN13

9781595581686

Categorías

Cultura popular
Estudios sobre medios

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (en Inglés)

Anne Elizabeth Moore (Autor) · New Press · Tapa Blanda

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Reseña del libro "Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (en Inglés)"

A writer and activist investigates corporate America's inroads into--and alliances with--the cultural underground For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are co-opted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?Unmarketable examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market--and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.Covering everything from Adbusters to Tylenol's indie-star-studded Ouch! campaign, Unmarketable is a lively, funny, and much-needed look at what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.