Name: Value Realization in the Phygital Reality Market. Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
SKU: 64791224
Price: 465194.00 COP
Availability: InStock
Author: Biao Gao;Mengjia Gao;Lin Huang
ISBN: 9789819941315

portada Value Realization in the Phygital Reality Market. Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds

Value Realization in the Phygital Reality Market. Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds

Formato

Libro Físico

Editorial

Springer Verlag, Singapore

Autor

Biao Gao;Mengjia Gao;Lin Huang

Colección

Kobe University Monograph Series in Social Science Research

Año

2024

N° páginas

212

Encuadernación

Tapa Blanda

Dimensiones

23.5x15.5 cm

ISBN13

9789819941315

Value Realization in the Phygital Reality Market. Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds

Biao Gao;Mengjia Gao;Lin Huang (Autor) · Springer Verlag, Singapore · Tapa Blanda

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Reseña del libro "Value Realization in the Phygital Reality Market. Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds"

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.