Name: We Interrupt This Newscast Hardback: How to Improve Local News and win Ratings, too (en Inglés)
Price: 279703.00 COP
Availability: InStock
Author: Rosenstiel; Just; Belt
ISBN: 9780521871150

portada We Interrupt This Newscast Hardback: How to Improve Local News and win Ratings, too (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Rosenstiel; Just; Belt

Año

2007

Idioma

Inglés

N° páginas

244

Encuadernación

Tapa Dura

Peso

ISBN

0521871158

ISBN13

9780521871150

Categorías

Periodismo
Noticias y periodismo

We Interrupt This Newscast Hardback: How to Improve Local News and win Ratings, too (en Inglés)

Rosenstiel; Just; Belt (Autor) · Cambridge University Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "We Interrupt This Newscast Hardback: How to Improve Local News and win Ratings, too (en Inglés)"

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.