Name: Where the Suckers Moon: The Life and Death of an Advertising Campaign (en Inglés)
Price: 74126.00 COP
Availability: InStock
Author: Randall Rothenberg
ISBN: 9780679740421

portada Where the Suckers Moon: The Life and Death of an Advertising Campaign (en Inglés)

Where the Suckers Moon: The Life and Death of an Advertising Campaign (en Inglés)

Formato

Libro Físico

Editorial

Vintage

Autor

Randall Rothenberg

Año

1995

Idioma

Inglés

N° páginas

496

Encuadernación

Tapa Blanda

Peso

ISBN

0679740422

ISBN13

9780679740421

N° edición

Categorías

Where the Suckers Moon: The Life and Death of an Advertising Campaign (en Inglés)

Randall Rothenberg (Autor) · Vintage · Tapa Blanda

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Reseña del libro "Where the Suckers Moon: The Life and Death of an Advertising Campaign (en Inglés)"

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.