Name: Writings on Marketing: Research Journey of an academician from 2002 to 2015 (en Inglés)
SKU: 59948376
Price: 45984.00 COP
Availability: InStock
Author: Kanchan, Prateek
ISBN: 9781792663574

portada Writings on Marketing: Research Journey of an academician from 2002 to 2015 (en Inglés)

Writings on Marketing: Research Journey of an academician from 2002 to 2015 (en Inglés)

Formato

Libro Físico

Autor

Prateek Kanchan

Editorial

Independently Published

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.30 kg.

ISBN13

9781792663574

Categorías

Métodos de investigación: general

Writings on Marketing: Research Journey of an academician from 2002 to 2015 (en Inglés)

Prateek Kanchan (Autor) · Independently Published · Tapa Blanda

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Reseña del libro "Writings on Marketing: Research Journey of an academician from 2002 to 2015 (en Inglés)"

This book consists of the papers which I have presented at various National and International Conferences, and which were not published by the organizers of these conferences. At the most, a small abstract of these papers were published in the book of abstracts which they called as souvenir, or book of abstracts. So, I am here with this book consisting of my papers which were not published but presented at various National and International Conferences, majorly in India, and one outside India. It imparts majorly conceptual and some empirical aspects of the research angles which I have explored between 2002 and 2015 during which the papers were presented. Readers will get to know how various disciplines of management in general and marketing in particular were active in theory as well as practice, and how these can be further researched for the use of all stakeholders in business as well as society.