Name: African Agency in China's Tea Trade: Commercial Networks, Brand Creation and Intellectual Property (en Inglés)
Price: 263505.00 COP
Availability: InStock
Author: Röschenthaler, Ute
ISBN: 9789004505681

Formato

Libro Físico

Autor

Ute Röschenthaler

Editorial

Brill

Idioma

Inglés

N° páginas

366

Encuadernación

Tapa Blanda

ISBN13

9789004505681

Categorías

Estudios culturales: alimentación y sociedad
Estudios culturales: costumbres y tradiciones
Sociología

African Agency in China's Tea Trade: Commercial Networks, Brand Creation and Intellectual Property (en Inglés)

Ute Röschenthaler (Autor) · Brill · Tapa Blanda

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Reseña del libro "African Agency in China's Tea Trade: Commercial Networks, Brand Creation and Intellectual Property (en Inglés)"

Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako's largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.