Name: Destination Marketing: An International Perspective (Routledge Advances in Tourism) (en Inglés)
Price: 186596.00 COP
Availability: InStock
Author: Kozak Metin,Kozak Nazmi
ISBN: 9781138855892

portadaDestination Marketing: An International Perspective (Routledge Advances in Tourism) (en Inglés)

Destination Marketing: An International Perspective (Routledge Advances in Tourism) (en Inglés)

Formato

Libro Físico

Editorial

Taylor and Francis

Autor

Kozak Metin,Kozak Nazmi

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781138855892

Destination Marketing: An International Perspective (Routledge Advances in Tourism) (en Inglés)

Kozak Metin,Kozak Nazmi (Autor) · Taylor and Francis ·Tapa Dura

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Reseña del libro "Destination Marketing: An International Perspective (Routledge Advances in Tourism) (en Inglés)"

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.