Name: Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series) (en Inglés)
Price: 162361.00 COP
Availability: InStock
Author: Mastromartino Brandon,Zhang James J.
ISBN: 9781032553726

portada Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series) (en Inglés)

Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Mastromartino Brandon,Zhang James J.

Idioma

Inglés

N° páginas

322

Encuadernación

Tapa Blanda

ISBN13

9781032553726

N° edición

Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series) (en Inglés)

Mastromartino Brandon,Zhang James J. (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series) (en Inglés)"

This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.