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Generation z Marketing and Management in Tourism and Hospitality: The Future of the Industry (en Inglés)
Nikolaos Stylos
(Ilustrado por)
·
Roya Rahimi
(Ilustrado por)
·
Bendegul Okumus
(Ilustrado por)
·
Palgrave MacMillan
· Tapa Dura
Generation z Marketing and Management in Tourism and Hospitality: The Future of the Industry (en Inglés) - Stylos, Nikolaos ; Rahimi, Roya ; Okumus, Bendegul
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 07 de Junio y el
Viernes 21 de Junio.
Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Generation z Marketing and Management in Tourism and Hospitality: The Future of the Industry (en Inglés)"
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
