Name: Indestructible: Reclaim Control and Respond With Confidence in a Media Crisis (en Inglés)
Price: 114317.00 COP
Availability: InStock
Author: Molly Mcpherson
ISBN: 9781954801080

portada Indestructible: Reclaim Control and Respond With Confidence in a Media Crisis (en Inglés)

Indestructible: Reclaim Control and Respond With Confidence in a Media Crisis (en Inglés)

Formato

Libro Físico

Editorial

Mandala Tree Press

Autor

Molly Mcpherson

Año

2021

Idioma

Inglés

N° páginas

154

Encuadernación

Tapa Blanda

ISBN13

9781954801080

Categorías

Relaciones públicas

Indestructible: Reclaim Control and Respond With Confidence in a Media Crisis (en Inglés)

Molly Mcpherson (Autor) · Mandala Tree Press · Tapa Blanda

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Reseña del libro "Indestructible: Reclaim Control and Respond With Confidence in a Media Crisis (en Inglés)"

Does public backlash, humiliation, or 'being canceled' in today's digital age keep you up at night?You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand. Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-mangement experience and mining news stories and tweets, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation. In this book, you will: Learn how to display truth and transparency online in a time of outrageGet practical tips on how to share your ideas on social mediaDiscover proactive ways to engage in online forumsBecome a modern-age communicator who avoids reputational crisis Indestructible is perfect for anybody who runs a business or communicates on behalf of one-anyone who wants to increase the value and reputation of their business.