Name: Marketing and Public Relations: The Complete Guide for Managers (en Inglés)
SKU: 55605965
Price: 472376.00 COP
Availability: InStock
Author: Fischer, Ben
ISBN: 9781639897995

portada Marketing and Public Relations: The Complete Guide for Managers (en Inglés)

Marketing and Public Relations: The Complete Guide for Managers (en Inglés)

Formato

Libro Físico

Ilustrado por

Ben Fischer

Editorial

States Academic Press

Autor

Fischer, Ben

Idioma

Inglés

N° páginas

237

Encuadernación

Tapa Dura

Dimensiones

27.6x20.3x1.4 cm

Peso

0.78 kg.

ISBN13

9781639897995

Categorías

Relaciones públicas

Marketing and Public Relations: The Complete Guide for Managers (en Inglés)

Ben Fischer (Ilustrado por) · States Academic Press · Tapa Dura

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Reseña del libro "Marketing and Public Relations: The Complete Guide for Managers (en Inglés)"

Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as retain and satisfy it. It includes advertising, distribution and selling. Public relations refer to the management of the spread of information between an organization and the public. It maintains and establishes relationships between the organization, the target audience and the media. Writing news releases, designing communications campaigns, working with the press, writing speeches and arranging interviews are all functional areas of public relations. This textbook aims to shed light on some of the unexplored aspects of marketing and public relations. Also included is a detailed explanation of the various concepts, principles and methodologies intrinsic to these fields. It will prove to be a complete reference guide to managers in all professional domains.