Name: Proceedings of the 1985 Academy of Marketing Science (Ams) Annual Conference (en Inglés)
Price: 609509.00 COP
Availability: InStock
Author: Malhotra, Naresh K.
ISBN: 9783319386799

portada Proceedings of the 1985 Academy of Marketing Science (Ams) Annual Conference (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Malhotra, Naresh K.

Idioma

Inglés

N° páginas

481

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.0 x 2.6 cm

Peso

1.14 kg.

ISBN13

9783319386799

Categorías

Liderazgo y motivación empresarial
Marketing

Proceedings of the 1985 Academy of Marketing Science (Ams) Annual Conference (en Inglés)

Malhotra, Naresh K. (Autor) · Springer · Tapa Blanda

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Reseña del libro "Proceedings of the 1985 Academy of Marketing Science (Ams) Annual Conference (en Inglés)"

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.