Name: promoting nonprofit organizations: a reputation management approach (en Inglés)
SKU: 19319402
Price: 832004.00 COP
Availability: InStock
Author: Kinzey, Ruth Ellen
ISBN: 9780415899260

portada promoting nonprofit organizations: a reputation management approach (en Inglés)

promoting nonprofit organizations: a reputation management approach (en Inglés)

Formato

Libro Físico

Autor

Ruth Ellen Kinzey

Editorial

Routledge

Año

2013

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Dura

Dimensiones

23.4x15.5x1.8 cm

Peso

0.45 kg.

ISBN

0415899265

ISBN13

9780415899260

Categorías

Comunicación y presentación empresarial
Relaciones públicas
Organizaciones sin fines de lucro

promoting nonprofit organizations: a reputation management approach (en Inglés)

Ruth Ellen Kinzey (Autor) · Routledge · Tapa Dura

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Reseña del libro "promoting nonprofit organizations: a reputation management approach (en Inglés)"

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.