Name: Public Interest Communication: Critical Debates and Global Contexts (en Inglés)
SKU: 50582378
Price: 659986.00 COP
Availability: InStock
Author: Johnston, Jane ; Pieczka, Magda
ISBN: 9781138737112

portada Public Interest Communication: Critical Debates and Global Contexts (en Inglés)

Public Interest Communication: Critical Debates and Global Contexts (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Johnston, Jane ; Pieczka, Magda

Año

2018

Idioma

Inglés

N° páginas

230

Encuadernación

Tapa Dura

Dimensiones

23.9x16.3x2 cm

Peso

0.45 kg.

ISBN13

9781138737112

N° edición

Categorías

Estudios de comunicación
Ética empresarial y responsabilidad social
Relaciones públicas

Public Interest Communication: Critical Debates and Global Contexts (en Inglés)

Johnston, Jane ; Pieczka, Magda (Autor) · Routledge · Tapa Dura

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Reseña del libro "Public Interest Communication: Critical Debates and Global Contexts (en Inglés)"

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.