Name: Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (en Inglés)
SKU: 2114515
Price: 379121.00 COP
Availability: InStock
Author: Miller, Toby ; Wenner, Lawrence A. ; Jackson, Steve
ISBN: 9781433104886

portada Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (en Inglés)

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang Inc., International Academic Publi

Autor

Miller, Toby ; Wenner, Lawrence A. ; Jackson, Steve

Idioma

Inglés

N° páginas

317

Encuadernación

Tapa Dura

Peso

ISBN

1433104881

ISBN13

9781433104886

Categorías

Estudios de comunicación
Estudios de género: mujeres y chicas
Microeconomía

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (en Inglés)

Miller, Toby ; Wenner, Lawrence A. ; Jackson, Steve (Autor) · Peter Lang Inc., International Academic Publi · Tapa Dura

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Reseña del libro "Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (en Inglés)"

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.