Name: The Anime Boom in the United States: Lessons for Global Creative Industries (Harvard East Asian Monographs) (en Inglés)
Price: 114295.00 COP
Availability: InStock
Author: Michal Daliot-Bul; Nissim Otmazgin
ISBN: 9780674241190

portada The Anime Boom in the United States: Lessons for Global Creative Industries (Harvard East Asian Monographs) (en Inglés)

Formato

Libro Físico

Editorial

Harvard University Asia Center

Autor

Michal Daliot-Bul; Nissim Otmazgin

Año

2019

Idioma

Inglés

N° páginas

230

Encuadernación

Tapa Blanda

ISBN13

9780674241190

Categorías

Televisión
Historia de las artes escénicas

The Anime Boom in the United States: Lessons for Global Creative Industries (Harvard East Asian Monographs) (en Inglés)

Michal Daliot-Bul; Nissim Otmazgin (Autor) · Harvard University Asia Center · Tapa Blanda

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Reseña del libro "The Anime Boom in the United States: Lessons for Global Creative Industries (Harvard East Asian Monographs) (en Inglés)"

The Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. Using the example of Japanese animation, it examines the supporting organizational and cultural processes that constitute a transnational system for globalizing and localizing cultural commodities.Drawing on field research, survey data, and in-depth interviews with Japanese and American professionals in the animation industry, the authors investigate anime’s arrival in the United States beginning in the 1960s, and explores the transnational networks of anime production and marketing as well as the cultural and artistic processes the genre has inspired.This detailed study of the anime boom in the United States is the starting point for a wider investigation of the globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. It is an indispensable guide for all those interested in understanding the dynamics of power structures in cultural and media globalization.