Name: The Corporate Newsroom: Steering Companies Efficiently Through Communication (en Inglés)
Price: 237512.00 COP
Availability: InStock
Author: Moss, Christoph
ISBN: 9783030676445

portada The Corporate Newsroom: Steering Companies Efficiently Through Communication (en Inglés)

The Corporate Newsroom: Steering Companies Efficiently Through Communication (en Inglés)

Formato

Libro Físico

Ilustrado por

Christoph Moss

Editorial

Springer

Autor

Moss, Christoph

Idioma

Inglés

N° páginas

154

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 0.9 cm

Peso

0.24 kg.

ISBN13

9783030676445

Categorías

Estudios sobre medios
Ventas y marketing
Industria y estudios industriales

The Corporate Newsroom: Steering Companies Efficiently Through Communication (en Inglés)

Christoph Moss (Ilustrado por) · Springer · Tapa Blanda

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Reseña del libro "The Corporate Newsroom: Steering Companies Efficiently Through Communication (en Inglés)"

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.