Name: The Science of Customer Connections: Manage Your Message to Grow Your Business (en Inglés)
SKU: 52064898
Price: 62910.00 COP
Availability: InStock
Author: Karrh Phd, Jim
ISBN: 9781632651532

portada The Science of Customer Connections: Manage Your Message to Grow Your Business (en Inglés)

The Science of Customer Connections: Manage Your Message to Grow Your Business (en Inglés)

Formato

Libro Físico

Editorial

Career Press

Autor

Karrh Phd, Jim

Año

2019

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781632651532

Categorías

Atención al cliente

The Science of Customer Connections: Manage Your Message to Grow Your Business (en Inglés)

Karrh Phd, Jim (Autor) · Career Press · Tapa Blanda

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Reseña del libro "The Science of Customer Connections: Manage Your Message to Grow Your Business (en Inglés)"

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to shareA growing set of messengers who include your story in their everyday conversationsManagement habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably―without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.