Name: Transnational Management: Concepts and Cases in Cross-Border Management de Christopher a. Bartlett(Cambridge Univ pr) (en Inglés)
Price: 322872.00 COP
Availability: InStock
Author: Bartlett Christopher A.,Beamish Paul W.,Delios Andrew
ISBN: 9781009488587

portada Transnational Management: Concepts and Cases in Cross-Border Management de Christopher a. Bartlett(Cambridge Univ pr) (en Inglés)

Transnational Management: Concepts and Cases in Cross-Border Management de Christopher a. Bartlett(Cambridge Univ pr) (en Inglés)

Formato

Libro Físico

Editorial

Cambridge Univ Pr

Autor

Bartlett Christopher A.,Beamish Paul W.,Delios Andrew

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781009488587

N° edición

0009

Transnational Management: Concepts and Cases in Cross-Border Management de Christopher a. Bartlett(Cambridge Univ pr) (en Inglés)

Bartlett Christopher A.,Beamish Paul W.,Delios Andrew (Autor) · Cambridge Univ Pr · Tapa Blanda

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Reseña del libro "Transnational Management: Concepts and Cases in Cross-Border Management de Christopher a. Bartlett(Cambridge Univ pr) (en Inglés)"

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing enterprises operating in today's complex worldwide environment. Through text narrative and cases, the authors skillfully examine the development of strategy, organizational capabilities and management roles, and responsibilities for managing effectively across national boundaries. The key concepts are developed in eight chapters supplemented by practical case studies from world-leading case writers. All chapters have been revised and updated for this ninth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Nineteen new cases have been added and thirteen classics are retained. Recommended academic and practitioner readings have been updated for each chapter. A full range of online support materials include detailed case teaching notes, comprehensive lecture slides and a test bank. Suitable for MBA, executive education, and senior undergraduate students studying courses such as international management, international business or global strategy.